Branding

A substantial component of my daily responsibilities involves scrutinizing and dissecting brands for the purpose of brand refresh. This multifaceted process unfolds through a structured sequence, commencing with a meticulous brand review, followed by a comprehensive competitive review. Subsequently, I engage in the conceptualization phase for the brand refresh or a complete rebrand. Noteworthy brands for which I have executed successful brand refreshes include Generac, Lang, Fitlosophy, JLS Automation, and Weber Packaging, with a notable achievement being a comprehensive rebrand for Powermate.