Generac Home Standby Campaign Branding

For this assignment, I was asked with developing a comprehensive campaign to promote the Generac Home Standby Generator. The underlying concept of the campaign revolves around portraying the home standby generator as a source of illumination and vitality for the customer. To convey this message effectively, I strategically employed a combination of vibrant colors and compelling imagery.

Furthermore, I sought to instill a sense of dynamism within the campaign by incorporating deliberate angles, drawing inspiration from the distinct angles present in the company's logo. The finalized project necessitated the compilation of a comprehensive guideline document. This document serves as a reference for all other designers, ensuring consistency and coherence in the execution of the campaign across various creative elements.