Generac Line Review for The Home Depot

This project entailed the creation of multiple iterations of in-aisle displays for The Home Depot, with a dual focus on addressing various in-store scenarios comprehensively. I navigated the challenge of designing for multiple brands sharing the same shelves and accommodating diverse product lineups. On the other end of the spectrum, I had to craft designs for scenarios with empty shelves and no product on display. In both cases, I prioritized clarity and conciseness, striving to convey complex product narratives effectively and elucidate the compelling reasons for consumer purchases.