Powermate Line Review for Walmart

The purpose of this line review was to engage Walmart buyers and introduce them to a new product that Generac had recently acquired, the Powermate brand. Powermate's competitive pricing aligns seamlessly with Walmart's strategic objectives, and our target market is well-aligned with Walmart's customer base. Leveraging the newly established Visual Brand Language (VBL), I conceptualized and designed innovative point-of-purchase (POP) materials and display solutions tailored specifically for Walmart.