Packaging

During my tenure at Generac, I assumed the responsibility of redesigning the entirety of the packaging. The primary objective was to establish a distinctive presence in the retail aisle through strategic use of color. Overcoming the challenge of a limited color palette, restricted to just three hues and the necessity of direct printing onto craft material, I collaborated closely with my printer to formulate a bespoke orange ink, ensuring unparalleled vibrancy on the shelf.

The successful execution of this packaging overhaul met the intended goal and significantly elevated the brand's visibility. Additionally, I applied my expertise to revamp the packaging for Powerwasher Accessories, implementing a systematic approach through color, number, and icon coding for enhanced shopping convenience. Furthermore, I contributed to the redesign of display packages for Standard Process's 'Standard Bars,' enriching the visual and functional appeal of the product in retail environments.