Generac Packaging Redesign

During my tenure at Generac, I assumed the pivotal role of overhauling the entire packaging design strategy. I keenly observed how other prominent brands effectively dominated retail aisles by utilizing their distinct brand colors and design elements to claim ownership of the space. In alignment with this strategy, I embarked on a mission to achieve a similar level of prominence for Generac by consistently employing our distinctive orange brand color and employing design elements that mirrored our brand's identity.

In tandem with elevating our brand's visibility, I aimed to streamline our packaging, crafting designs that were not only aesthetically pleasing but also optimized for a retail environment. This comprehensive redesign extended its influence far beyond packaging alone; it served as a catalyst for a comprehensive brand refresh, impacting our product packaging, merchandising materials, and our company's overall identity and perception in the market.