POP & Merchandising

In my capacity as the Senior Merchandising and Point of Purchase (POP) Designer at Generac, I undertook the conceptualization of a diverse range of merchandising options. These initiatives were strategically developed for numerous retail outlets, encompassing prominent establishments such as Menards, Home Depot, and Lowes, among others. My role involved a comprehensive exploration of merchandising strategies tailored to each store, ensuring alignment with brand objectives and optimal visibility within retail spaces.