Southwire Cross Merchandising

My responsibility at Southwire Tools was to enhance brand visibility within the retail environment and streamline the shopping experience for Southwire tools. In the vast expanse of big box stores, tools as a brand can often get lost among various offerings. Therefore, my role was to strategically introduce point-of-purchase (POP) elements to captivate the shopper's attention and create awareness of Southwire tools.