Generac Heroes of Sandy Campaign Merchandise

"Heroes of Sandy" constituted a philanthropic initiative created by Generac, aimed at providing essential sustenance and financial assistance to individuals adversely impacted by Hurricane Sandy. I was assigned with the task of orchestrating the comprehensive campaign strategy in alignment with this noble cause. In fulfillment of this role, I meticulously conceived and designed a range of merchandise items curated to exhibit a unified brand identity representative of Generac's commitment to this humanitarian endeavor.