KOHLER in-basin POP

I conceptualized and developed this in-store Point-of-Purchase (POP) display with the specific objective of effectively showcasing the considerable depth of our new kitchen sink, as well as its capacity to accommodate large pots with ease. This project required me to curate an assortment of various pots and subsequently orchestrate an art-directed photo shoot aimed at capturing the optimal angles and lighting conditions for the creation of this compelling POP display.