Generac iQ2000 Launch Materials

One of the most significant undertakings I spearheaded during my tenure at Generac pertained to the product launch of the iQ2000 inverter generator. My responsibilities encompassed the comprehensive design aspects, spanning from the conceptualization of the logo, catchphrase and icons to the designing of packaging materials such as cartons and hangtags, as well as the development of in-store displays. This formidable project, although substantial in scope, ultimately yielded commendable outcomes, generating substantial revenue and elevating the company's market presence significantly.