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Experience

SENIOR
DESIGNER

2024 - Present

iNET

At iNET, I design and produce a variety of print materials for multiple clients, ensuring high-quality results that align with their brand identity. I create unique and impactful logos tailored to client specifications, enhancing their brand recognition. Additionally, I design and develop visually appealing, user-friendly, and performance-optimized websites that cater to diverse client needs. My role also includes generating detailed mockups to provide clients with a clear visual representation of the final product, facilitating smooth project approval processes. Furthermore, I design custom apparel, including hats and shirts, that reflect the client's brand and meet their promotional needs.

SENIOR
GRAPHIC DESIGNER

2021 - 2024

KONDRACKI GROUP
In my role as Sr. Graphic Designer at the Kondracki Group, I’ve spearheaded brand revitalizations for clients such as JLS Automation and Weber Packaging. My portfolio of work for KG also includes designing and executing impactful campaigns for clients like Triangle Package Machinery and SpeeDee Packaging Machinery. Additionally, I’ve undertaken the strategic design overhaul of trade show booths across multiple client engagements, elevating their professional appeal. My initiatives have also extended to creating and curating a refined and authoritative social media presence for all of the clients of KG. I’ve conducted comprehensive competitive reviews, driving enhancements to our clients’ Visual Brand Language (VBL) and bolstering their market positioning.

VISUAL BRAND DESIGNER

2020 - 2021

LANG COMPANIES
At Lang Companies, I undertook the strategic initiative of reinvigorating the brand identities of LANG brand and its subsidiaries. My responsibilities extended to website redesigns and the successful execution of numerous digital advertising campaigns. I expanded my role to collaborate with additional brands and thier teams, spearheading the transformation of their online presence. In essence, my tenure at The Lang Companies was dedicated to the comprehensive revitalization of Visual Brand Language (VBL), point-of-purchase (POP) materials, web assets, and all associated branding across the company’s diverse portfolio of brands.

SENIOR GRAPHIC DESIGNER

2019 - 2020

STANDARD PROCESS
While at Standard Process, I played an integral role in conceptualizing and crafting various marketing collateral, including brochures, fact sheets, e-mail headers, website layouts, packaging materials, and product catalogs for both Standard Process and MediHerb. My responsibilities extended to print procurement and packaging design, where I ensured the seamless execution of high-quality print projects and the creation of appealing packaging solutions.

SENIOR DIGITAL DESIGNER

2019 - 2019

BOELTER
While at Boelter, I orchestrated the design and development of a diverse array of marketing materials, brochures, email campaigns, online newsletters, e-books, and infographics. Additionally, I played an instrumental role in conceptualizing and implementing a comprehensive rebranding strategy, which included refreshing the overall brand design.

CREATIVE SERVICES MANAGER

2013 - 2019

GENERAC

(Previously; Sr. Merchandising Designer, Merchandising Designer, Graphic Designer) While at Generac, I assumed the role of overseeing and directing a dynamic creative design team comprised of five skilled graphic designers. My daily responsibilities included effective communication and presentation of design concepts to various stakeholders, including marketing, sales, and executive personnel. As part of my duties, I provided art direction and contributed to the creation of multifaceted campaigns, in-store point-of-purchase (POP) materials, and retail displays. Furthermore, I maintained close communication and directed teams at Generac’s facilities in China. A significant portion of my role revolved around the meticulous design and development of packaging solutions for the entire Generac product line. Given Generac’s extensive brand portfolio, brand management emerged as a critical aspect of my responsibilities, necessitating collaboration with and oversight of multiple brands. I also undertook the vital tasks of organizing, quoting, and providing art direction to vendors for display prototypes and packaging. Noteworthy achievements during my tenure include the conception and execution of the iQ2000 launch campaign, resulting in an impressive $1.2 million in sales, as well as the comprehensive design overhaul for both Generac and Powermate in their 2018 brand refresh.

RETAIL POP DESIGNER

2010 - 2013

KOHLER
During my term as a designer at Kohler, I undertook the creation of various advertising materials and point-of-purchase (POP) displays tailored for the retail environment. Additionally, I was responsible for the design of numerous sell sheets and brochures, carefully crafted to resonate with the discerning retail audience. Effective communication and presentation of design concepts were integral components of my daily responsibilities, requiring seamless collaboration with diverse stakeholders across marketing, sales, and executive teams. A noteworthy highlight of my time at Kohler was serving as the lead designer for the Moxie Showerhead Innovation end caps and in-store merchandising initiatives designed for the retail market. These efforts culminated in a remarkable achievement, with sales figures exceeding $1.3 million.

OWNER & OPERATOR

2016 - Present

SRS DESIGN
As the proprietor of srs design, I have had the privilege of conceptualizing and crafting a diverse range of merchandising displays, packaging solutions, brochures, iconography, and catalogs. My clientele comprises esteemed organizations, including Southwire Tools, Woods, Seatek, Yellow Jacket, Sumner, Moonrays, TourGuide Solutions, BayCom, Driehaus Enterprise Management, Inc., as well as several prominent podcast platforms. Additionally, I oversee all marketing and social media operations for Magellan’s on Main, a renowned local bar/restaurant located in Waukesha.

EDUCATION

MILWAUKEE INSTITUTE OF ART AND DESIGN

Focus in Illustration​

UW-WHITEWATER

Bachelor of Fine Arts with focus on Graphic Design
Minor in Advertising

Dean's list

Phi Kappa Phi

Golden Key Recipient​

Magna Cum Laude
3.65 ending GPA

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SKILLS &
EXPERTISE

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